Corporate takeover battles often centre on the value of the brands at stake and so highlight their commercial value. Brands can even account for a majority of a company’s assets.

Some of the top global brands today include:

  • APPLE
  • GOOGLE
  • COCA-COLA
  • MICROSOFT
  • IBM
  • TOYOTA
  • SAMSUNG
  • GE
  • MCDONALDS
  • AMAZON

In Singapore, we have top brands like Singapore Airlines, DBS, UOB, and OCBC.

Good branding will differential from its competitors in terms of:

  • brand loyalty
  • quality
  • ingenuity
  • design
  • novelty
  • luxury